This was one of our favorite projects - we were trusted with creating a mascot for a wine subscription service from Denmark. The mascot was inspired by the God of wine - Bacchus/Dionysus - a wine-loving easy-going party god.
We've created more than 40 illustrations and 1 animated GIF over the course of 6 months. Most of them were used on the client's website, while some were printed at more than 4 meters in height.
We've used the ink/watercolor style to enhance the easy-going atmosphere associated with drinking wine. Our mascot successfully represents the company's values and atmosphere and ensures a unique market positioning for BacchusBox.