Knauf Insulation Slovenija's aim was to present KIEXC, their demonstration-educational center, and the DGNB certificate in a unique, appealing manner. With their target audience being the architects and contractors, we've placed the whole set on the architect's desk, where miniature construction workers are being helped by the architect's diligent hand to build the KIEXC maquette.
The "one-shot" directing approach and the bird's eye perspective give the viewers a throughout oversight of the maquette's construction process and usage. By keeping the scene busy and lively, we retain the viewers' attention while we present them with the building's features and the DGNB certificate.
Client: Knauf Insulation Slovenija
Director: Marko Por