The best way to visually explain a circular economy model is with (yes, you've guessed it) a circle. We've placed the 6 segments onto our rolling planet Knauf and spun it a full circle. The whole carousel is visible in the beginning and at the end, with the intention to aid the viewer with grasping the concept and the information.

The illustrations were created in Adobe Illustrator and animated with Adobe After Effects. It took about a month to produce this 2 minute animated video.

Client: Knauf Insulation
Technique: 2D Animation
Tools: Adobe Illustrator, Adobe After Effects
Platform: Web